LMM works with clients to develop a specific media plan each year, which includes identifying new opportunities, keeping an eye on overall expenditure and ensuring that publication plans are executed efficiently and aligned with your firm’s priorities.
Manage the legal directory process
LMM advises clients on the full scope of the legal directory process, including: developing submission content to ensure measurable results, engaging appropriately with directory researchers, maintaining relationships with the directories, and coordinating the submission and referee process.
Evolve your brand and market positioning
LMM assists clients in industry differentiation by enhancing their market positioning and developing key brand messages across their content and media platforms (we only represent one firm per jurisdiction).
Increase press reach and improve press relations
LMM arranges interviews, press coverage, market analyses and valuable exposure opportunities for our clients.
Gain coverage in the right places
LMM reduces the amount of incoming sales calls that clients receive, examines and identifies the most relevant and worthwhile media opportunities based on practice area objectives, and negotiates the most favourable rates.
LMM develops, drafts and reviews clients’ press releases, articles, chapters, marketing materials, legal directory submissions, award submissions and social media profiles.
Provide a dedicated service from industry experts
LMM provides clients with specialised attention on a number of issues unique to each firm. Between them, the agency’s directors have over 40 years of legal publishing experience, as well as senior management experience working with leading independent and global law firms. In addition, LMM serve as the co-organisers and editorial board members, in collaboration with Global Legal Post, of the Law Firm Marketing Summit – the legal industry’s premier annual event for senior legal marketing and BD professionals in EMEA.
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